" class="no-js "lang="en-US"> APAC Consumers Ahead in Digital Payments Uptake: New Mastercard Research Finds Institutional Support and Buy-in Key to Even Greater Adoption - Fintech Finance
Monday, October 03, 2022

APAC Consumers Ahead in Digital Payments Uptake: New Mastercard Research Finds Institutional Support and Buy-in Key to Even Greater Adoption

Consumers in the Asia Pacific region remain among the most enthusiastic adopters of digital payments in the world, with 88 percent having used technologies like digital wallets, QR codes, Buy Now Pay Later (BNPL), cryptocurrencies, biometrics and others in the last year. What’s more, 69 percent of APAC consumers increased their usage of at least one digital payment method during the same period, demonstrating momentum. In comparison, only 52 percent of consumers in North America and just 48 percent in Europe, (regions where consumers tend to be more guarded and cautious about emerging payment technologies) increased their usage in the same way.

The latest data on payment habits, attitudes and preferences was published today in Mastercard’s second annual New Payments Index (NPI): a global consumer survey spanning 40 markets across five regions, including seven in APAC: Australia, China, India, Japan, New Zealand, Thailand and Vietnam.

While the COVID-19 pandemic was the catalyst for the unprecedented, rapid uptake of digital payments, the latest research indicates that the change has been lasting, with 40 percent of survey respondents in APAC cutting back on their use of cash in the last year. Despite this swing to digital forms of payment, respondents frequently indicated that they had reservations about the security and institutional backing of these new options.

In fact, when deciding which payment method to use, security had the greatest influence on consumer choice, beating out discounts/promotions, rewards and even low interest rates.

Sandeep Malhotra, Executive Vice President, Products & Innovation, Asia Pacific at Mastercard, said, “Consumers in the Asia Pacific region have consistently shown a willingness to adopt innovative new technologies—and payments are no exception. Given the sheer speed with which payment options are proliferating, coupled with today’s global climate of uncertainty in socio-economic, health and political matters, it’s important that banks, governments and other stakeholders in the financial ecosystem proactively support the sustainable development of these new payment methods, including through regulation, bolstering security, and educating consumers. With reassurances such as these, it’s likely we will see even more extensive adoption of emerging payment technologies in the region.”

Notably, the APAC report also revealed:

  • Biometrics unbeatable for convenience and security, but privacy worries remain There’s broad recognition among consumers that using biometric identification, such as fingerprint or facial recognition, is easier than remembering PINs or passwords (70 percent), and more secure than these traditional methods of verification (69 percent). At the same time, only around half (53 percent) of respondents in APAC felt comfortable sharing their biometric data to save time, while 72 percent were concerned about which entities would have access to this data. Despite this, 58 percent of consumers used biometrics more frequently in the last year, demonstrating both an enthusiasm for the technology, and untapped potential if providers are able to properly address consumers’ misgivings about privacy.
  • BNPL awareness is high while comfort is mixed; institutional offerings preferred APAC is ahead of the curve with BNPL as 50 percent of consumers across the region say they are comfortable using BNPL today, while only 41 percent of consumers globally are comfortable using these installment plans. In particular, consumers in APAC tap on BNPL offerings for their low/no interest payments, in times of emergency and when they want to expedite bigger purchases. Looking ahead, 55 percent in APAC say they are likely to use BNPL in the next year. At the same time, building trust and comfort is key as APAC consumers feel safer using BNPL solutions backed by a major payment network (67 percent) or their existing bank (65 percent), rather than from other providers.
  • Broad awareness but relatively low knowledge of new digital currencies and assets The majority of consumers in APAC have heard of cryptocurrencies (88 percent), non-fungible tokens (NFTs) (68 percent), and other digital assets—but uptake has been gradual. For now, the focus is on investment. Among APAC consumers, 31 percent (and 44 percent of APAC millennials) report holding crypto as an investment during the past year, while future use cases that are popular among respondents include using crypto to redeem rewards, invest and make everyday payments. Regarding the latter, just under half of respondents (46 percent) want increased flexibility to use crypto for everyday payments.

According to those surveyed, more involvement from governments and dependable institutions like banks (cited as the most trusted provider of digital currencies) would boost their confidence in crypto. Diving deeper, 60 percent agreed that governments should regulate the cryptocurrency and stablecoin industry, while 55 percent would feel more confident investing in crypto or digital currencies that are issued or backed by a reputable organization.

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