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Sunday, February 22, 2026
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Amplify continues to expand with new Shanghai office

Amplify has today announced that it has established a fully registered business in Shanghai, delivering its innovative technology to universities and financial institutions across mainland China.

Amplify has chosen Shanghai as its strategic base to foster further growth across Asia. It has already hit the ground running, winning a key contract to deliver training for senior sales & trading staff at the Bank of China, the world’s fourth largest bank.

Amplify’s revolutionary approach to financial market education and talent identification continues to gain significant traction worldwide; it’s this success that has enabled Amplify to move into new regions. Its new office, and Amplify’s overall expansion into the APAC market, is headed up by its Head of China Operations, Xiaoyu Zhang, a former Delta One derivatives trader at Morgan Stanley.

Amplify is disrupting education and recruitment in finance, through its ground-breaking technology. It aims to create a better way to learn, assess and analyse performance of prospective employees for the world’s largest financial companies. Working with these financial powerhouses and universities across the world, Amplify delivers role-specific simulations, ensuring it provides relevant training to the candidate, while helping financial institutions to maximise investment on recruitment.

Amplify has also welcomed two new key members to its team, to lead its use of technology as a disruptor, in the recruitment and training of talent in the financial sector. New Product Development Executive, Dhinta Foster, and Data Analyst, Rita Joseph, will be instrumental in helping Amplify to revolutionise the delivery of practical, real-world financial market education.

We’re delighted to welcome Dhinta and Rita to the Amplify team; their appointments will ensure we can continue to innovate and create the necessary technology needed to find the top 1% of financial talent, opening up the sector to a whole new audience,” comments Will de Lucy, CEO of Amplify.

Our fantastic international growth and continued success is a testament to the demand for our technology, offering relevant experience in a variety of financial and trading roles,” continued de Lucy. “An increasing number of financial institutions have recognised that there is a different way of recruiting and educating graduate talent in the financial sector, using technology to analyse every aspect of overall ability, personality and skill set to see how they would perform on a day-to-day basis. This helps to bridge the gap between theory and practical-based markets training.”

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