Huspy Enters Italy with $86M Investment and Acquisition of Integra Finance

Huspy’s acquisition of Integra Finance signals a significant capital injection into the European proptech and mortgage sectors. By committing $86 million to the Italian market, the UAE-based firm is attempting to bridge the gap between real estate brokerage and credit intermediation through an AI-native operating system, challenging traditional fragmented homebuying processes.

What was announced

Huspy has acquired Integra Finance, an Italian credit intermediation firm, marking its official entry into the Italian market. This move is the cornerstone of a broader USD 86 million (AED 315 million) investment strategy aimed at establishing a dominant position in Italy’s mortgage and real estate finance sectors. Integra Finance, established in 2020, brings a network of more than 160 advisors and partnerships with more than 50 banking, financial and insurance partners. The firm operates across both B2C and B2B segments, providing mortgages, personal loans, and specialized financing services.

Huspy’s expansion into Italy follows its established growth model of acquiring local market leaders to integrate with its proprietary AI technology. This is the company’s fifth acquisition in the credit intermediation sector, following previous deals such as Home Matters in the UAE in 2021 and Mortgage Direct in Spain in 2023. The platform currently serves 15 cities across the United Arab Emirates, Spain, Saudi Arabia and Italy. The company intends to spend 2026 and 2027 focusing on the Italian market while preparing for further expansion across Europe and the Middle East and North Africa (MENA) region. The AI-native platform is designed to improve the experience of home buyers and sellers while increasing efficiency and opportunities for the professionals who support them. By digitizing the workflow for real estate agents and mortgage consultants, the company aims to simplify the entire property purchase and financing journey.

"We are doubling down on Europe, and Italy is central to our next phase of growth. Integra Finance has built a fast-growing business with a high-calibre management team, an established network of advisors and partners, underpinned by a highly efficient operating model. By combining this expertise and market presence with our AI-native technology and systems, we aim to accelerate Integra's growth and help transform the way real estate agents, credit advisors and clients experience the process of buying, selling and financing a home."

Jad Antoun, Co-founder and CEO of Huspy.

The companies involved

Huspy is a Dubai-founded technology company that launched in 2020. It positions itself as an AI-native operating system designed specifically for the real estate and mortgage brokerage industries. The firm’s primary objective is to consolidate the homebuying journey—from property search to financing—into a single digital ecosystem. Since its inception, Huspy has rapidly scaled its footprint, moving from its home base in the United Arab Emirates into Spain and Saudi Arabia before this latest move into Italy. It is currently building one of the largest AI operating systems for brokers in Europe and the Middle East.

Integra Finance is an Italian credit company that focuses on providing financial services to individuals, professionals, and businesses. Since its founding in 2020, it has built a significant presence in the Italian credit intermediation market, leveraging a large network of advisors to facilitate mortgages and loans. The acquisition by Huspy represents a strategic alignment between traditional financial advisory networks and modern AI-driven infrastructure. This transaction also aligns with broader economic trends, specifically the USD 40 billion investment commitment from the UAE to Italy announced in February 2025 during HH Sheikh Mohamed Bin Zayed's visit to Italy. This partnership underscores the increasing flow of capital between the Middle East and Southern Europe in the fintech and real estate sectors.

What this means

This acquisition highlights a growing trend of "super-app" mentalities entering the European proptech space. By integrating credit intermediation directly with real estate technology, Huspy is putting pressure on traditional banks and standalone mortgage brokers who rely on manual, siloed workflows. The $86 million commitment suggests that the Italian market is ripe for digital disruption, particularly in how credit is distributed. The move raises questions for the wider sector about whether localized, relationship-driven credit models can survive without the efficiency gains of AI-native platforms. Competitors in the Mediterranean region will likely face increased pressure to digitize their advisory networks to remain relevant.