More than One-in-Five US SMBs Could Run out of Cash by Christmas
By Lauren Towner · 30 October 2024

Invoice finance company Stenn has today released new findings highlighting that US SMBs are cash-strapped heading into the festive period, betting big on the holiday season to top up reserves that are running dry.
Research amongst 250 founders, owners and CEOs of US small and medium sized businesses (SMBs), has found that the majority (56%) hold just 6-18 months of cash reserves, with a worrying one-in-five (22%) indicating they could run out of cash by Christmas.
All the more concerning is that this is a challenge that disproportionately affects female founder, and led, SMBs with the research showing that 34% have reserves that will last them at most five months – double the number of their male counterparts (16%).
Key survey findings include:
- Many small businesses are nearing an inflection point in their growth journey. Over 45% indicate that they expect to scale their operations within 6-18 months, while 37% believe they are just 1-5 months away from leveling up.
- When asked what could help their businesses scale faster, 43% state balancing short-term financial needs with long-term growth objectives, closely followed by the need for more market insights and customer analytics (42%) and investment in marketing, inventory, and new offerings (40%).
Companies in this story: Stenn
People in this story: Noel Hillman