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June 3 2025

Why Focus Beats Speed in Fintech | bunq’s Chief Strategy Officer, Bianca Zwart

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Bianca Zwart, the Chief Strategy Officer at bunq, talks about how to stay ahead in the fast-paced world of finance. For bunq, it’s not about racing to be first or jumping on every trend. Instead, they focus on what really matters: their users.

She explains that bunq has created a culture where feedback from users shapes product development. Everyone at bunq, no matter their job, connects with users several times a week, whether through support tickets or interviews. This way, they see users as real people with real needs, not just numbers.

A good example of this is bunq Stocks, a recent addition to their offerings. The idea didn’t come from a meeting about expanding into investments. It stemmed from users expressing a desire to invest but not knowing how. In response, bunq created an easy-to-use investment product that removes the usual challenges that make investing feel hard.

Bianca’s comments show that bunq is committed to listening and responding to their community. For folks in fintech and banking, bunq’s focus on users serves as a reminder that true innovation happens when you keep your eye on the people you’re serving.

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Bianca Zwart

Bianca Zwart

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