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May 27 2025

What Makes bunq Different From Other Digital Banks? | bunq’s Chief Strategy Officer, Bianca Zwart

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Bianca Zwart from bunq shares some straightforward thoughts about how the bank started and what makes it different from other fintech companies. Their main idea is simple: they wanted to be profitable right from the beginning. This isn’t just about making money; it’s their way of ensuring they’re actually creating something people want.

Bianca talks about how the bunq team decided early on to make a product that users would genuinely love—something they would be willing to pay a small fee for. Their logic was clear: if they couldn’t create a service that users found valuable enough to pay for, then what was the point? This mindset shaped not just the products they built but their whole business approach, prioritizing user happiness over just growing fast.

She also mentions a big milestone: bunq is now profitable. This is important, not just in terms of money, but for their strategy. Being profitable shows they’ve established a reliable model. More importantly, it means their success directly relates to user satisfaction. If users aren’t happy, then the business can’t succeed. This focus helps keep the team grounded.

For those in fintech or banking, this clip serves as a reminder that making a lasting impact isn’t just about investment checks or flashy user stats. It’s really about creating something valuable that people want to pay for and building a business model that grows with that value.

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Bianca Zwart

Bianca Zwart

bunq

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bunq | Fintech Finance

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