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Unlocking Insights from Data | Jamie Renehan, Bank of Ireland
Jamie Renehan from Bank of Ireland sheds light on how his team is putting vast amounts of data, especially card spend data, to good use. While the raw transaction data is anonymized and aggregated, it still provides valuable insights that fuel a range of initiatives across Bank of Ireland.
Renehan explains that the team’s work is ultimately steered by commercial priorities. Whether it’s helping product teams explore new offerings, enabling competitor benchmarking, or enhancing fraud detection and customer protection strategies, data is a key input. His team also supports projects around financial well-being and services for vulnerable customers—areas that are increasingly important in today’s banking landscape.
He notes that their analysis often feeds into campaigns both internally and externally, including those picked up by the Irish media. For Renehan and his team, their role is about enriching wider strategic efforts with data-driven insights that help the bank better serve its customers.
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