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Stefano Bison – Is There A Risk Of Losing Brand Awareness?
Stefano Bison, Group Head of Business Development, Partnerships and Innovation at Generali, analyses whether using their services through larger brands would cause a risk to Generali of a loss of brand awareness.
Generali is an insurance and financial services company that offers a comprehensive range of products, including life insurance, property and casualty insurance, asset management, and retirement planning, serving customers worldwide with expertise and reliability.
“The main thing for us is business, not the brand … The point of view is: this is happening. If it works, the customer will be happy to just click and buy the insurance there. So, given that you believe that is going to happen, would you rather be there invisible or not be there at all?”
“We believe that if it’s a win-win collaboration, it’s going to grow the pie quicker. So sometimes we collaborate with starters and we do it together because they are very interested in our brand.”
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