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Saturday, September 20, 2025
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nCino’s Ben Ussher-Stanley Discusses The Demands For Personalisation in SME Banking

Ben Ussher-Stanley, Manager for Business Development in EMEA at nCino chats to FF News’ Doug Mackenzie about providing banking solutions to the SME market, and the unique demands and challenges that come with that segment.

“The challenge of the SME sector is it’s a broad term. SME deals with your individual who’s running a pretty successful company, which is more like a wealth or private banking retail relationship, but it goes right up through the gears up to your more complicated organization that’s employing hundreds of people and has more complicated financial needs.”

“Prior to Covid, the owners of the businesses and the decision makers within these businesses were also using their retail apps to do their own personal banking. The concept of digital banking was very commonplace to them. So, they were looking at that saying well why if I can do this amazing stuff in my retail app, why can’t I do this on my business banking? Why does business banking have to be so hard because the concept is exactly the same on a day-to-day level.”

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