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Merve Ferrero – Zopa Bank’s Approach With The Credit Card
Merve Ferrero, Chief Strategy Officer at Zopa Bank, spoke to FF News to provide valuable insights into Zopa Bank’s approach with the credit card.
Zopa Bank is on a mission to be Britain’s best bank. It helps its customers better manage their money with award-winning credit cards, savings accounts, personal loans, auto finance, money management, and financial health tools that allow its users to better understand and control their financial positions.
“We understand the customer base. We look at what their needs are, we look at if their needs are being met and if they’re happy with the products that they get. With the credit cards, we’ve done exactly that.”
“We looked at the customer base and realised that they needed transparency and they needed control, which they were not getting from the existing solutions in the market. Our credit cards give them exactly what we tell them they’re going to get.”
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