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June 2 2025

How Is OakNorth Redefining Business Banking? | OakNorth’s Senior Director of Marketing Hugo Oliveira Sousa

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Hugo Oliveira Sousa, Senior Director of Marketing at OakNorth Bank, talks about how the bank fills a gap in the business banking scene. He points out that while digital banks provide quick, app-based services, they often struggle with more complex business needs. On the other hand, traditional banks offer personalized support but tend to have slow and outdated methods.

OakNorth aims itself at businesses that want quick, digital solutions but have specific requirements. Rather than starting from the ground up, they rely on existing banking systems and focus on improving the customer experience and technology that speeds up decision-making without adding extra hassle.

Their focus on what customers need rather than just tech development has been crucial for OakNorth’s success, particularly in lending, where they value quick and smart credit evaluations over the old, slow processes.

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