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June 23 2025

How Is OakNorth Building Sustainable Growth? | OakNorth’s Senior Director of Marketing Hugo Oliveira Sousa

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Hugo Oliveira Sousa, the Senior Director of Marketing at OakNorth Bank, talks about OakNorth’s growth since it started in 2015. Many digital banks were just trying to scale up quickly, OakNorth took a different route by focusing on making sure their growth was profitable and stable right from the beginning.

This approach has paid off, with solid results every year. Hugo mentions that OakNorth isn’t out to be a big player in the mass market or try to grab every type of business. They prefer to be careful and thoughtful about their choices. An important point is that they’ve been self-funded for years, only raising money last in 2019. Even though other digital banks have impressive valuations, Hugo believes OakNorth could compete with them if they wanted to, but they don’t feel the need to raise more funds, which shows how financially independent they are.

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