Tuesday, June 25, 2024
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The creative mind behind Money20/20 – FF Salon with Mark Slade at Money20/20 Europe

In this interview from our FF Salon at Money20/20 Europe in Amsterdam, we spoke to one of the minds behind the conference itself!

Mark Slade is Global VP of Creative at Money20/20 and helps to make the event what it is, bringing the venue to life, with exciting visuals, showstopping design, memorable experiences and a playful ethos that really makes Money 20/20 stand out from the rest.  He spoke to us about how they’re trying to “make the show a genuinely memorable experience as well as a fantastic place to do business.”

The team have taken their core proposition “Now and Next” and built on that to create an event that had a band in a booth, DJs and cool places to hang out, alongside industry leading conversations and networking.

“You want to appeal to as many people as possible but that’s not always a good thing. The question is how do you tailor special one off moments in a show this big? But it’s a fun challenge.”

Mark goes into a bit of his background, showing us why he was the man for the job and whilst remaining tight lipped on details, assures us that plans for next year are well underway and will be revealed after Vegas in October. We can’t wait!

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