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Customers’ Payment Demands – Harshna Cayley – Barclaycard
Harshna Cayley, Managing Director of the Payment Products Gateway at Barclaycard talks with Douglas Mackenzie about Barclaycard Customer’s Payment Demands.
Harshna explains that as consumers become more accustomed to seamless retail experiences, those expectations have been transferred to the payments sector. Consumers are starting to seek friction-free integrated experiences in every channel they interact in.
For retailers, this means creating a single customer view through every touchpoint their consumers interact with and being resourceful in terms of the technologies they’re deploying.
Watch the full video to find out more about customers’ payment demands in the modern payments sector.
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