Biggest Buzzword at the event? | FF News at IFGS 2025

What are the biggest buzzwords in fintech right now? During this year’s Innovate Finance Global Summit (IFGS 2025) 2025, FF News hit the floor at London’s Guildhall to explore what’s generating the most excitement in the industry. We asked attendees one question:
👉 “What’s the biggest buzzword of the event?”

The responses at IFGS revealed a wide spectrum of themes driving conversations today. From the rising role of AI in everything from predictive analytics to fraud detection, to the growing relevance of embedded finance across industries, this year’s IFGS captured the heartbeat of financial innovation.

Here are just a few buzzwords that stood out:

• 💱 Stablecoin – Regulatory clarity and increased adoption keep digital currencies at the forefront.

• 🔄 Embedded Finance – Seamless, contextual financial services continue to expand across verticals.

• 🤖 AI – Artificial intelligence is influencing fintech from operational efficiency to smarter customer experiences.

• 🔓 Open Banking & Open Finance – The movement toward data collaboration is gaining momentum across ecosystems.

• 🚀 Innovation – As always, the foundational theme of IFGS, spanning product, infrastructure, and service design.

What resonated most wasn’t just the buzzwords themselves—but the energy behind them. One participant summed it up perfectly:
“Every time you come to IFGS, you’ve never seen so many companies, services, and ideas.”

If you want to know where fintech is going next, this year’s IFGS was the place to feel the momentum firsthand.