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AEVI’s Mike Camerling on Customer Expectations and Using Data to Keep Digitisation Personal
At Money20/20, we catch up with Mike Camerling, the CEO of the cloud-based platform, AEVI, to discuss the changes in customer expectations and the diversity of digital options for merchants and consumers.
For Camerling, eCommerce has exposed merchants to a wider pool of customers, and to help them develop and retain a strong connection with those them, merchants must utilise the power of their client data to understand what methods those customers prefer and when they’d like to use them.
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