FF News Logo
Monday, January 20, 2025
FiX25-FF-news-Leaderboard-728x90 (1)

Breaking News

Acadia Appoints Xabier Anduaga as New Partner in Quantitative Services Team WiseAlpha Launches the UK’s First High-Yield Corporate Bond ISA Daleel Expands Into UAE Targeting Region’s USD44 Billion Personal Finance Market Visa Brings Apple Pay to its Customers in Egypt Bitget Launches Hold-to-Earn Service, Supporting USDE and weETH as Initial Tokens Gemini Selects Malta as MiCA Hub in European Expansion Milestone £3m Funding Boost for Edinburgh’s Smart Data Foundry Mashreq Expands Corporate Banking Footprint to Oman with Tailored Financial Solutions How Blue Monday Affects Business Spending: Late Payments Identified as the Top Cause of Cash Flow Issues for UK SMEs Global Institutional Leaders Converge in London for Digital Assets Forum 2025 to Shape the Future of Finance The Huge Potential of Card Recycling in Banking | G+D and Mastercard | FF Virtual Arena #348 Waza Launches Lync, a Multi-Currency Banking Platform With Global Payment Rails for Emerging Market Businesses Fairer Finance Launches New Business Banking Product Ratings Lantern Expands Team With Strategic Hires to Strengthen Market Position Global Bettors Demand Payment Choice, Speed, and Security in Play

July 12 2023

Adam Rimmer – The Future Of Embedded Insurance

Share this post:

Share on LinkedIn Share on WhatsApp

Here, we spoke to Adam Rimmer, Co-Founder and CEO of FloodFlash, about his perspective on the future of embedded insurance.

FloodFlash provides parametric flood insurance solutions, using smart technology and data analytics to offer rapid and fair payouts to policyholders affected by flooding events.

“I’m a great believer that insurance should only be used when necessary and when needed … We need to use insurance for the things that we will struggle to recover from … I don’t think that it’d be right to embed FloodFlash in every single home in the UK because I don’t want to be charging people who live on the top of a hill for cover that they don’t need.”

“We’ve now launched a partnership with Aviva, the largest general insurer in the UK. Aviva has risks that they want to write, but are reluctant to do so, specifically because of the flood risk. We want to write the flood risk for those areas, and so it’s a perfectly complementary product.”

People In This Post

Adam Rimmer | Fintech Finance

Adam Rimmer

FloodFlash

Companies In This Post

FloodFlash | Fintech Finance

FloodFlash
  1. Acadia Appoints Xabier Anduaga as New Partner in Quantitative Services Team

    News

     Read more
  2. WiseAlpha Launches the UK’s First High-Yield Corporate Bond ISA

    Fintech

     Read more
  3. Daleel Expands Into UAE Targeting Region’s USD44 Billion Personal Finance Market

    Fintech

     Read more
  4. Visa Brings Apple Pay to its Customers in Egypt

    News

     Read more
  5. Bitget Launches Hold-to-Earn Service, Supporting USDE and weETH as Initial Tokens

    Crypto

     Read more
FiX25-FF-news-Web side bar-300x600 (1)
More On