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Tuesday, April 21, 2026
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Life, Rewards, Drive: Louise O’Shea’s Path to Empowerment with YuLife | FF Salon at Money20/20 Europe 2023

Over at our FF Salon at the RAI in Amsterdam for Money 20/20 Europe, we had the opportunity to meet Louise O’Shea, Non Executive Director at YuLife, to learn more about her field of work.

YuLife is a pioneering firm specialising in life insurance solutions that integrate wellness incentives, fostering healthier lifestyles alongside comprehensive financial protection.

“I do a lot in insurance. As a little girl, I never thought ‘oh yeah, I really want to grow up and work in insurance.’ That’s certainly not something that one would aspire to generally. So I definitely fell into it, and I think that’s not an uncommon thing for people to find with their careers. I’ve always looked for things that challenge me, things that push me outside of my comfort zone.”

“The key is understanding what drives you – your inner purpose. If you can understand that and tap into it, then nothing will stop you. It takes a while to work it out and to also work it out with the people around you as well.”

“I know what makes me happy, and that’s working with great companies, working with great people and making a difference.”

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