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https://tilt.com/

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Tilt Credit Cards launched with cash flow underwriting for underserved borrowers

Empower Finance Rebrands to Tilt and Launches Tilt Credit Cards to Accelerate Reliable Access to Fair Credit

August 7 2025

Empower Finance, Inc., a leader in cash flow underwriting and a pioneer in financial product innovation, today announced that it has rebranded to Tilt. The new brand identity signals the company's evolution toward a broader suite of cash and credit products—and a deeper commitment to expanding reliable access to fair credit around the world. Alongside the rebrand, Tilt has launched Tilt Credit Cards (issued by WebBank), a lineup of unsecured cash back cards designed to support non-prime customers from day one and help them move forward.

Warren Hogarth