ITC Europe Challenge Lab Reveals Three Finalists to Tackle AI Liability, Powered by Generali

ITC Europe today announced the three finalists of the Challenge Lab, the interactive  pitching event connecting pioneering startups and scaleups with insurance industry  leaders to tackle the sector’s most pressing challenges. Selected from a competitive  field of applicants, Exona Lab, Protostars, and Jsonify will take the main stage at ITC.  

Europe 2026 at La Llotja de Mar, Barcelona, on 28–29 May 2026 to present their  solutions to the defining liability risk of the AI era. 

The Challenge Lab, delivered in partnership with Generali, invited startups and scaleups  to address “AI Liability: Insuring Intelligence at Scale” by giving insurers a more  systematic way to identify, monitor, govern, and respond to AI-related exposure as  adoption accelerates across the value chain. 

Selected by a joint panel from ITC and Generali, the three finalists stood out for  combining innovation with real-world deployability, scalability, and clear relevance to  insurers navigating fast-moving AI risk. The winner will be announced live on stage on  28th May. 

Meet the Finalists 

Exona Lab builds an AI Risk Engine that helps insurers, reinsurers, and brokers identify,  monitor, and quantify AI-driven liability across their portfolios. The platform detects  where AI is used across insured operations, maps it into a consistent risk framework,  and links that exposure to liability pathways; giving underwriters, reinsurers, and  brokers a clear view of where liability may arise and how it interacts with existing  coverage. 

Protostars is an AI-native cyber risk intelligence platform that converts fragmented  technical, compliance, and product-assurance data into structured, decision-ready risk  intelligence for insurers, brokers, MGAs, and enterprises. By combining compliance  automation, CE Mark readiness, and an insurability layer, it replaces point-in-time  assessments with a live view of control maturity, regulatory readiness, and third-party AI  risk. 

Jsonify turns the public web into decision-ready intelligence for the AI liability  challenge; benchmarking competitor AI exclusion wordings and pricing shifts,  monitoring EU AI Act guidance and incident feeds in real time, and mapping AI  deployments at corporate insureds from public filings so underwriters have structured  

exposure data before binding. Already processing 10M+ rows monthly at 98.7% 

accuracy, SOC 2 and GDPR compliant, and in production with multiple large  enterprises. 

“The calibre of applications this year reflected just how urgently the industry is looking  for real answers on AI liability. These three finalists are building the infrastructure to  manage this risk right now and we can’t wait to see them on stage in Barcelona.” – Lee  Cibis, Head of Content, ITC London & ITC Europe 

“We were looking for companies solving the hard parts of AI liability with solutions that  are both distinct and deployable. These finalists reflect how quickly the risk is arriving  and how urgently the industry needs frameworks that can keep pace.” – Danilo Raponi,  Group Head of Innovation, Assicurazioni Generali SpA  

Join Us in Barcelona 

The three finalists will pitch live on the main stage at ITC Europe 2026 on 28 May, with  the winner announced the same day. The winning startup will receive a trophy on stage,  industry recognition and PR coverage, and a free speaking slot at ITC Europe 2027. 

Dates: 28–29 May 2026 

Venue: La Llotja de Mar, Barcelona 

Audience: 650+ senior insurance and insurtech executives